JJB Grand Cru Rewards

JJB Grand Cru program badgeIntroducing JJB Grand Cru

A client rewards program launching February 2023


The team at JJ Buckley sincerely values your ongoing patronage. To demonstrate our appreciation, we’ve created “JJB Grand Cru”, a rewards program to recognize clients for their continued loyalty.

Along with the private client account management and wine storage benefits all clients enjoy, when you grow your annual points balance within the JJB Grand Cru program,* you’ll tap into a collection of extras designed to enhance your client experience. Here's what you can look forward to at each tier:


JJB Grand Cru "Silver"

To qualify for this tier, you will have earned at least 10,000 points shopping with us in the previous year. As a JJB Grand Cru Silver client, you will enjoy:

  • Priority customer service, ensuring that your query goes to the top of our ticketing system.
  • A $75 store credit issued to you for each referral when your referral places their first order. Your referral will also receive a $50 discount on their first order.
  • Option to request an annual consultation with your Fine Wine Specialist.

JJB Grand Cru "Gold"

To reach the Gold tier, you will have earned 20,000 points shopping with us in the previous year. As a JJB Grand Cru Gold client, you will enjoy:

  • Priority customer service, ensuring that your query goes to the top of our ticketing system.
  • A $125 store credit for each referral when your referral places their first order. Your referral will also receive a $50 discount on their first order.
  • Option to request a twice-yearly consultation with your Fine Wine Specialist.
  • A special year-end gift.
  • A thank you gift to commemorate the anniversary of your first order with us.
  • 10% off your wine storage fees.
  • 5% off shipping fees.
  • The option to give 12 months of JJB Grand Cru "Silver” status to a friend. (Limited to one gift per year.)

JJB Grand Cru "Platinum"

To qualify for Platinum, you will have earned 50,000+ points shopping with us in the previous year. As a JJB Grand Cru Platinum client, you will enjoy:

  • Priority customer service, ensuring that your query goes to the top of our ticketing system.
  • A $250 store credit for each referral when your referral places their first order. Your referral will also receive a $50 discount on their first order.
  • Option to request a quarterly consultation with your Fine Wine Specialist.
  • A special year-end gift.
  • A thank you gift to commemorate the anniversary of your first order with us.
  • 10% off your wine storage fees.
  • 10% off shipping fees
  • The option to give 12 months of JJB Grand Cru "Silver” status to a friend. (Limited to one gift per year.)
  • For our Grand Cru Platinum clients traveling to Bordeaux, we will gladly assist you in setting up chateau appointments.

How to view your current JJB Grand Cru status and progress

Log in to My Account - Overview to view your current JJB Grand Cru tier, as well as your progress toward earning JJB Grand Cru status for next year. (Points progress is updated once daily.)

Have questions about the overall program or the different tiers? We’d love to hear from you.

We look forward to welcoming you to JJB Grand Cru and sharing many more years – and fine wines – with you!

JJB Grand Cru icon bar

JJB Grand Cru Eligibility & Points

You will automatically receive 1 point for every $1 you spend on the purchase of wine between January 1st and December 31st each year. If your points balance at the end of the calendar year reaches one of the JJB Grand Cru tiers above, you will receive your perks for the next calendar year. 

For example: if your points balance reaches the Grand Cru "Gold" tier on any date between January 1st and December 31st, 2023, your Grand Cru Gold benefits will begin January 1st, 2024 and remain valid through December 31st, 2024.

* Your JJB Grand Cru status for 2023 will be based on points earned for wine purchases in 2022.

Terms & Conditions: JJB Grand Cru points earned are exclusive of tax, insurance, shipping fees, storage fees, and purchases of gift certificates. Orders must be paid to qualify for points. Eligibility for JJB Grand Cru is recalculated at the end of each year. Points do not roll over or accumulate over multiple years.